It is all about ‘ing something. The is interchangeable in your daily life and represents all the things you aspire to

– Practical / Functional

Made for all days and all women. B by Neeru is a clothing company which listens to what women want and need from their wardrobe. Comfort and practicality / (alt: functionality) are central to each of our designs, as we make you look and feel your best, all day, everyday.

– Active

Designed with the perfect balance of style and comfort, B by Neeru has you covered for all out activities or laid back lounging with friends. B-Active without compromising on movement or style.

– Flexible

Our designs are flexible… and that’s not just because of our stretchable, technical fabrics.
Our clothing is engineered to fit a full spectrum of body types, lifestyles, and the impromptu wardrobe change on a busy day.

Our clothing line is flexible. Not just because of its high stretchability. But because it is created to fit a wide range of body types, varying lifestyles, and infinite wardrobe changes that can come up within a busy day.

– Fierce
We want you to feel comfortable in your own skin and let your natural beauty and confidence shine through.

– You
B-confident, B-authentic, but most importantly B-you.


Besides being a mother of three, Neeru Bajwa is a well known, leading South Asian actress and film producer. Having been in the spotlight for over two decades, with millions of adoring fans, she has decided to embark on a new chapter, launching B by Neeru in 2021.

Fashion has always been a huge part of Neeru’s life, so it is only natural that she is now using her creativity and experience to help women feel and look their best.
Neeru has been all shapes throughout the years and wanted to create something for all women to wear and feel comfortable in. Having always been a strong vocal presence for female empowerment it was of utmost important to Neeru to let that shine through with this line.

Throughout her career Neeru has contributed and taken part in countless philanthropic efforts to help adults and children. A portion of the proceeds from B by Neeru will be going to the selection of charities she is involved with.

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